Senior graphic design professional with extensive experience in collateral, logo design, tradeshow design, retail and POS design, package design, web design, video editing, content development, social media management, project management, budgeting, vendor relations, brand awareness, and account management. Excellent communications and organizational skills, with a proven ability to manage multiple projects from concept through layout to production, working within budgets and timelines to deliver effective solutions.

Experience

Senior Graphic Designer – BlueLinx
March 2018 – May 2020


Produced all print and marketing collateral for company website and print. Designed, developed and maintained company website with WordPress. Created web graphics and eblast. Managed several social media platforms, including Hootsuite, Instagram, Facebook and Pinterest.

• Redesigned company website Bluelinxco.com
• Leveraged keen attention to detail while upholding brand standards for multiple brands to ensure consistency across platforms.


Owner/Marketing Specialist – April Ranae Creative
2000 – Present


Oversee projects and accounts, and develop print collateral and tradeshow booths. Manage and maintain company websites by designing layout, developing content and producing web graphics for clients in financial, hotel, real estate, medical, chemical, manufacturing, automotive, food and beverage, landscaping, retail, fashion, artist and technology sectors.
• Help small businesses with marketing needs within their budgets.


Graphic Design Manager – Auro Hotels
2013 – 2018


Served as project manager, overseeing all branding and design projects for over 35 locations with multiple brands. Developed and executed effective print and digital marketing strategies.
• Built department awareness, increasing number of projects from internal and external clients.
• Won employee of the year resource center in 2015; finalist in 2014 and 2016.
• Served as project manager for branding and design projects for Auro Hotels corporate office and its portfolio of 35+ hotels.
• Creative execution of hotel's print and digital marketing strategies, including conceptualization and design, as well as managing production of all marketing elements.
• Demonstrated keen attention to detail while upholding brand standards for multiple brands to ensure consistency across all platforms.
• Leveraged technological and marketing savvy alongside design and project management skills.
• Effectively managed multiple projects under tight deadlines while delivering professional, attractive, quality materials.
• Developed and maintained relationships with print vendors and managed/mentored Graphic Coordinator.
Increased awareness of department capability, thereby increasing the amount of projects coming in from internal clients from 150 projects a year to over 1,000.


Art Director – KWB Advertising
2000 – 2001


Created design solutions to meet client needs. Submitted concepts and finished products, ensuring client satisfaction.


Art Director – WHNS Fox 21
1995 – 2000

Designed ads, direct mail collateral, flyers, posters, and various promotional items. Developed and produced Kids Club Newsletter and designed set for Kids Club Show.


Graphic Designer – Graphic Workshop
1991 – 1993 & 1994 – 1995


Completed package design and various design projects for major companies. Managed work orders from advertising agencies and designed all graphics to specs. Worked closely with owner on business development and client service.

 
Skills


Adobe Creative Suite
Social Media Platforms
eblast Software
Microsoft Office
WordPress
Marketing Strategies & Collateral
Logo Design
Tradeshow Design
Retail & POS Design
Package Design
Web Design
Video Editing
Content Development
Social Media Management
Project Management
Budgeting
Vendor Relations
Brand Awareness
Account Management